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Strategic Storytelling for Environmental Professionals


Become a great story teller.

Alternatives Journal, Canada’s environmental story-telling organization, will help you take your stories from the personal to the professional in this four-part webinar.

Upon completion of the webinar, you’ll understand:

  • How to define your purpose, the most important step in your story-telling
  • The differences between your External Purpose and your Internal Purpose
  • What makes a great story
  • Why you should add story-telling skills to your Strategic Communications and/or Corporate Communications efforts
  • How to tell your story…and A\J could publish it!

Webinar Series Topics

Part 1: Story-Telling 101

Get the skinny on great story-telling. Hint: it all starts with defining your purpose.

Part 2: Story-Telling Today

Get a feel for today’s media, messages and metrics.

Part 3: Hallmarks of a Good Story

A/J will draw examples and impacts from their 45-years as Canada’s
environmental story-telling organization.

Part 4: Telling Your Story

Get a hands-on, crash-course ‘workshop’ in story-telling RIGHT NOW. Best Story will be published by A/J.

Why is this topic important for environmental professionals?

Many environmental professionals require good communication skills to build trust with stakeholders and work effectively on projects. This webinar series provides you with practical advice to hone your storytelling skills, a key communication area.

How do I access the webinar?

Complete the webinar download form with your contact information. Upon submission, you’ll receive a link to the webinar recording.

When was this webinar recorded?

This webinar was recorded in August 2016.

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David McConnachie

Publisher, Alternatives Journal

David is the Publisher of Alternatives Journal. He is a major league marketing and publishing professional with many years of high level experience, including stints as Director of Publisher for the NHL and as a Professor of Marketing for Seneca College.

+ Overview

Become a great story teller.

Alternatives Journal, Canada’s environmental story-telling organization, will help you take your stories from the personal to the professional in this four-part webinar.

Upon completion of the webinar, you’ll understand:

  • How to define your purpose, the most important step in your story-telling
  • The differences between your External Purpose and your Internal Purpose
  • What makes a great story
  • Why you should add story-telling skills to your Strategic Communications and/or Corporate Communications efforts
  • How to tell your story…and A\J could publish it!

Webinar Series Topics

Part 1: Story-Telling 101

Get the skinny on great story-telling. Hint: it all starts with defining your purpose.

Part 2: Story-Telling Today

Get a feel for today’s media, messages and metrics.

Part 3: Hallmarks of a Good Story

A/J will draw examples and impacts from their 45-years as Canada’s
environmental story-telling organization.

Part 4: Telling Your Story

Get a hands-on, crash-course ‘workshop’ in story-telling RIGHT NOW. Best Story will be published by A/J.

+ FAQ

Why is this topic important for environmental professionals?

Many environmental professionals require good communication skills to build trust with stakeholders and work effectively on projects. This webinar series provides you with practical advice to hone your storytelling skills, a key communication area.

How do I access the webinar?

Complete the webinar download form with your contact information. Upon submission, you’ll receive a link to the webinar recording.

When was this webinar recorded?

This webinar was recorded in August 2016.

+ Experts
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David McConnachie

Publisher, Alternatives Journal

David is the Publisher of Alternatives Journal. He is a major league marketing and publishing professional with many years of high level experience, including stints as Director of Publisher for the NHL and as a Professor of Marketing for Seneca College.