Strategic Story-telling Webinar Recording
FREE| ALL CAREER STAGES | RECORDED AUGUST 31| 1:00-2:15PM EST|
After the webinar, you’ll understand:
- How to define your purpose, the most important step in your story-telling
- The differences between your External Purpose and your Internal Purpose
- What makes a great story
- Why you should add story-telling skills to your Strategic Communications and/or Corporate Communications efforts
- How to tell your story…and A\J could publish it!
|Webinar Segments||Topics Covered|
|Part 1: Story-Telling 101||Get the skinny on great story-telling. Hint: it all starts with defining your purpose.|
|Part 2: Story-Telling Today||Get a feel for today’s media, messages and metrics.|
|Part 3: Hallmarks of a Good Story||A/J will draw examples and impacts from their 45-years as Canada’s
environmental story-telling organization.
|Part 4: Telling Your Story||Get a hands-on, crash-course ‘workshop’ in story-telling RIGHT NOW. Best Story will be published by A/J.|
David McConnachie, Publisher, Alternatives Journal
David is the Publisher of Alternatives Journal. He is a major league marketing and publishing professional with many years of high level experience, including stints as Director of Publisher for the NHL and as a Professor of Marketing for Seneca College.