Online Training

Strategic Story-telling Webinar Recording


Alternatives Journal, Canada’s environmental story-telling organization, will help you take your stories from the personal to the professional in this four-part webinar.

After the webinar, you’ll understand:

  • How to define your purpose, the most important step in your story-telling
  • The differences between your External Purpose and your Internal Purpose
  • What makes a great story
  • Why you should add story-telling skills to your Strategic Communications and/or Corporate Communications efforts
  • How to tell your story…and A\J could publish it!
Webinar Segments Topics Covered
Part 1: Story-Telling 101 Get the skinny on great story-telling. Hint: it all starts with defining your purpose.
Part 2: Story-Telling Today Get a feel for today’s media, messages and metrics.
Part 3: Hallmarks of a Good Story A/J will draw examples and impacts from their 45-years as Canada’s
environmental story-telling organization.
Part 4: Telling Your Story Get a hands-on, crash-course ‘workshop’ in story-telling RIGHT NOW. Best Story will be published by A/J.

Download this webinar



Webinar Partner:

Alternatives Journal

Webinar Lead

David McConnachie, Publisher, Alternatives Journal

David is the Publisher of Alternatives Journal. He is a major league marketing and publishing professional with many years of high level experience, including stints as Director of Publisher for the NHL and as a Professor of Marketing for Seneca College.